For Sam & Shaan
I built you some things.
They're yours.
First — thank you. MFM has genuinely changed how I think about business and what's possible. I've gotten an enormous amount of value and enjoyment from the show, and I wanted to give something back. Even in a small way.
So I built 6 working AI tools for your businesses — for MFM, for Hampton, for Somewhere. They work, they solve small-ish problems, and I'd love for you to have them. I'll even customize and polish them into proper products for you if you want.
But I also keep hearing you guys talk about the crazy power of these AI platforms — the experiments you're running, the things you're building. And I keep thinking the same thing: nobody is packaging together the right kind of knowledge, context, and vetted tools — all in one place — for people who actually want to make money and get ahead with AI. The learnings, the story, the information people need to understand what matters, alongside tools they can trust and use right now. That doesn't exist yet.
If I may be so bold — all I'd ask in return for these tools is twenty minutes of your time.
The Tools
6 working tools. 3 businesses. One evening.
Not mockups. Not demos. These are functional right now. Click any card to try it live.
Auto Timecode Generator
Paste a YouTube URL, get formatted chapters back in 30 seconds. Copy, paste, publish.
Viral Clip Finder
Finds the 5-10 moments in any episode most likely to go viral as shorts. With timestamps and hook lines.
YouTube SEO Optimizer
Shows you exactly which keywords you're missing and rewrites your titles, descriptions, and tags.
Hampton Deck Designer
Paste content, get a branded HTML presentation with Hampton's exact visual identity.
Competitor Pulse Dashboard
Instant competitive intelligence briefing for Somewhere — new entrants, pricing shifts, hiring signals.
Business Idea Research Engine
Enter any idea the way you'd say it on the pod. Get back market data, competitors, and a contrarian angle.
Like I said — they're yours. Use them, give them to your team, whatever you want. If you'd like me to finish them off into proper polished products, I'm happy to do that too.
The Ask
20 minutes.
That's it. I want to talk about building something together. If it's not interesting, you keep the tools and we part as friends.
If You Want to Know More
Here's the shape of what I'm thinking.
I want to get into business with you guys. I want to do the things you both already know how to do — build newsletters, grow audiences, create marketplaces, add serious value — focused entirely on the fastest-growing and most powerful shift in the history of business and technology.
Far too many people in AI are focused on the technology itself — the complexity, the possibility, what could theoretically happen. The thing I appreciate about you two is that you translate ideas into business success. You skip the hype and get to does this actually make money? Far too many people are out there talking about what's possible. You're the ones who actually turn it into reality. And your audience — millions of them — trusts you on exactly that.
Nobody's really doing this for the combination of AI and business that's focused on small to mid-size organizations and entrepreneurs — the people you guys most directly speak to. And if they are, they're doing it in a self-serving way. This opportunity feels wide open.
01
I become your in-house AI guy.
I build whatever you need. Tools for the podcast, tools for Hampton, tools for Somewhere, tools for your daily life, tools for whatever you're into next. Anything you come across that you think might be interesting — I'll put it together or solve for it with AI, automations, and systems. I keep you both briefed on the things you need to know — not the noise, the things that actually matter for your businesses.
Quarterly deep dives on what's coming and how to take advantage. Personalized for your specific businesses, not generic industry reports. A dedicated AI advisor who understands business and, more importantly, understands your businesses — what's important to Sam and to Shaan, not just the technology.
02
We build a newsletter audience together.
A broader version of the same thing, for a large and growing audience. Not generic AI news. Here's what's going to move the needle with AI in your business this week. The skills, the platforms, the techniques — alongside free tools to get people in the door and show them what's possible. Never technology for technology's sake. Technology and AI for how to make a dollar — and another dollar after that.
Quarterly deep-dive reports on everything businesses need to be paying attention to and doing. We could even look at doing this as a premium newsletter that gives the insight and builds things for people they can actually go off and use. Think more Gartner than generic.
03
A trusted skills marketplace.
Here's the market picture. There are 350,000+ AI skills floating around community marketplaces right now. Maybe 100 of them are production-grade. 43% of MCP server implementations are vulnerable to command injection. Most have no documentation, no testing, no support. Abandoned projects stay indexed forever.
And the total amount of money anyone has made selling skills? $0. Nobody has built the premium layer. Nobody has built the trusted marketplace. The entire ecosystem is free, unvetted, and unsupported.
This isn't Claude-only, either. Anthropic open-sourced the SKILL.md standard. OpenAI adopted it for Codex. Microsoft adopted it for Copilot. Cursor, Goose, Amp, Kiro — they all support it. Skills built to this spec work across every major AI coding tool in the world. The addressable market is everyone using AI to work, not just Claude users.
Shopify Apps
$2B+
$7–99/mo
WordPress Plugins
$2.38B
$49–499/yr
AI Skills
Nascent
$0 (all free)
The model is simple: a curated, vetted source of skills, plugins, and components that people trust because Sam and Shaan stand behind them. Subscription or one-off sales. $9 to $99 per skill.
Every comparable tool marketplace — Shopify, WordPress, GitHub — went through the same arc: free and chaotic first, then someone built the quality layer and captured the market. Nobody has done that for AI skills yet. The lane is completely open.
But we don't need to figure all of this out before a conversation.
That's what the 20 minutes is for.
Who I Am
Kerry Morrison. 20 years in marketing, brand strategy, and product — McDonald's, Hyundai, Sony, Subway. Helped raise ~$140M across the companies I've worked with. Then AI changed what one person could build, and I went all in.
Over the past year I've built AI skills, plugins, agents, full SaaS products, and a complete Claude-native personal operating system. This pitch site and every tool on it was built with Claude Code from scratch. I build fast, I understand what makes people buy, and I do both with AI.
The tools are free.
The conversation costs nothing.
20 minutes to talk about whether there's something here. If not, you keep everything I built.
Kerry Morrison · betterstory.co